Situation

Requirements

Solution

Outcome

• ChipsAway deliver specialist automotive body repairs, primarily repairing paintwork damage such as scratches, bumper scuffs, dents and alloy wheels.

  The network is constantly evolving, sustaining modern systems and practices ensures the company has a competitive advantage.

  ChipsAway decided to undergo a central system update for the benefit of the brand and its franchise owners.  The company identified two areas for development:

  • Territory management and sales
  • Enquiry allocation
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• Territory Management

  ChipsAway used off-the-shelf mapping software, combined with target market demographics to create and edit territories for franchise owners.

  When a change was made to existing territories, or a new territory created, the postcode-to-territory allocation would have to be exported from the software and loaded into a separate system that allocated enquiries coming from within awarded territories.

  ChipsAway realised that this was both restrictive and time-consuming but existing suppliers to the franchise market lacked an efficient and robust solution that fitted the business.

  Enquiry Allocation

  ChipsAway's website receives almost 200,000 enquiries per year.

  Despite being highly developed as a franchise and having over 300 franchise owners, successful marketing and brand awareness means that 70% of all enquiries come from outside the currently awarded territory network.

  Those enquiries were handled, by staff manually comparing the enquirer's location against the existing territories, using multiple systems to do so.  This was extremely time-consuming, with each enquiry taking an average of 2 minutes to allocate!

  ChipsAway wanted an automated enquiry handling process that would deliver significant time savings and worked how their business required.

• ChipsAway chose to implement My Franchise Atlas from Atlas Mapping to support modern territory management.

  The intuitive functions and online access of the system provided ChipsAway the means to quickly define new territories, negotiate territory changes and update territory statuses from anywhere in the world - with multiple users accessing the system at the same time!

  In addition, ChipsAway implemented Atlas Mapping's revolutionary franchise enquiry allocation service, Find Your Nearest.

  Find Your Nearest allocated enquiries exactly how ChipsAway wanted, with enquiries from within the awarded territories being automatically allocated to the franchise owner whose territory they were within. In addition, enquiries from outside of the awarded territories were allocated to the franchise owner whose territory boundary the enquirer was closest to. 

  Despite approaching multiple suppliers to the franchise market, no other solution existed that provided such complete integration.

  By using My Franchise Atlas as their territory management solution, ChipsAway benefited from any changes made to the territory network being instantly reflected in the results from Find Your Nearest.

  What was once multiple systems, manually synchronised on a regular basis has now become a simple and single solution that requires virtually no effort to manage.

• Through My Franchise Atlas, ChipsAway manage their territory network, with any changes being instantly and automatically synchronised for enquiry allocation.  With Atlas Mapping's solution, they have truly adopted modern franchise territory management that simplifies their processes and  furthers their competitive edge.

  Enquiries from outside ChipsAway's awarded territories are now dealt with 120x faster than before and with zero error rate, freeing staff to work on other areas of the business.

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