ChipsAway used off-the-shelf mapping software, combined with target market demographics to create and edit territories for franchise owners.
When a change was made to existing territories, or a new territory created, the postcode-to-territory allocation would have to be exported from the software and loaded into a separate system that allocated enquiries coming from within awarded territories.
ChipsAway realised that this was both restrictive and time-consuming but existing suppliers to the franchise market lacked an efficient and robust solution that fitted the business.
ChipsAway's website receives almost 200,000 enquiries per year.
Despite being highly developed as a franchise and having over 300 franchise owners, successful marketing and brand awareness means that 70% of all enquiries come from outside the currently awarded territory network.
Those enquiries were handled, by staff manually comparing the enquirer's location against the existing territories, using multiple systems to do so. This was extremely time-consuming, with each enquiry taking an average of 2 minutes to allocate!
ChipsAway wanted an automated enquiry handling process that would deliver significant time savings and worked how their business required.