Situation

Requirements

Solution

Outcome

• Granite Transformations was founded in Perth, Australia in 1996.  After 5 years of successful growth in Australia and New Zealand through franchising, Granite Transformations launched into the USA in 2001, followed quickly by the UK in 2004.

  The Granite Transformations product range is now available through over 160 franchisees worldwide with an impressive turnover totalling over £190m.

  Today, there is a Granite Transformation worktop fitted somewhere in the world every 5 minutes.

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• Territory Management

  Granite Transformations had already broken down the UK into their existing franchised areas and blocks of 100,000 households.

  Granite Transformations were using a basic, online mapping system to view these areas and the demographic breakdowns in addition to highlighting which areas were already awarded.

  Granite Transformations wanted a more up-to-date solution that provided future flexibility, and gave a more professional image to their potential franchisees during the recruitment process.

  Enquiry Allocation

  Granite Transformation’s website has several areas that allow a potential customer to obtain more information on their products, including a request for a brochure, a DVD or a home consultation.

  With over 600 enquiries being received each month, these would be passed to the team at Head Office where they would have to manually look up the appropriate franchisee to pass the enquiry to.  With each enquiry taking an average of 3 minutes this meant that key office staff were tied up for around 30 hours per month.

  Granite Transformations wanted to automate this process, to release key staff from the task and allow them to focus on other areas of development.

• Given their requirements, Atlas Mapping’s My Franchise Atlas and Find Your Nearest would provide instant benefits in territory management, franchisee recruitment and customer enquiry allocation – making them the clear choice for Granite Transformations.

  My Franchise Atlas overlaid the territory network on top of Google Maps, with each territory assigned a specific style to reflect its commercial status.  Relevant, up-to-date demographics were imported, allowing ease-of-access to both summary and breakdown demographic information.

  My Franchise Atlas also played a major role in franchisee recruitment, allowing Granite Transformations to provide view-only access for their candidates and removing the need to send maps and Excel spread sheets.

  Find Your Nearest was integrated with the Granite Transformations website, automating the customer enquiry allocation process and saving over 30 hours per month of key staff member time, allowing them to focus on other key areas of the business.

  By using My Franchise Atlas as their territory management solution, Granite Transformations benefited from any changes made to the territory network being instantly reflected in the results from Find Your Nearest.

  What was once multiple systems, manually synchronised on a regular basis has now become a simple and single solution that requires virtually no effort to manage.

• My Franchise Atlas and Find Your Nearest have provided immediate benefits to Granite Transformations.

  From territory management to franchisee recruitment and customer enquiry allocation to demographic analysis, the combination of Atlas Mapping’s products have saved the team at Granite Transformations countless hours each month.

  Atlas Mapping’s expertise in demographics and geo-spatial analysis have also allowed Granite Transformations to determine the likely commercials of any territory based on proven figures from national marketing leads over the past three years.

  Enquiries are now dealt with 180x faster than before and with zero error rate, freeing staff to work on other areas of the business.

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