Situation

Requirements

Solution

Outcome

• Oven Clean Domestic (OvenClean) is the UK's original oven cleaning specialist with a large network of established franchise owners.

  The network is constantly evolving, and sustaining modern systems & practices ensures the company has a competitive advantage.

  OvenClean decided to undergo a central system update for the benefit of the brand and its franchise owners.  The company identified two areas for development:

  • Territory management and sales
  • Enquiry allocation
  Visit Website

• Territory Management

  Ovenclean used off-the-shelf mapping software, combined with target market demographics to create and edit territories for franchise owners.

  When a change was made to existing territories, or a new territory created, the postcode-to-territory allocation would have to be exported from the software and loaded into a separate system that allocated enquiries coming from within awarded territories.

  Ovenclean realised that this was both restrictive and time-consuming but existing suppliers to the franchise market lacked an efficient and robust solution that fitted the business.

  Enquiry Allocation

  Ovenclean's website receives almost 30,000 enquiries per year.

  Despite being highly developed as a franchise and having over 70 franchise owners, successful marketing and brand awareness means that 50% of all enquiries come from outside the currently awarded territory network.

  Those enquiries were handled, by staff manually comparing the enquirer's location against the existing territories, using multiple systems to do so.  This was extremely time-consuming, with each enquiry taking an average of 2 minutes to allocate!

  Ovenclean wanted an automated enquiry handling process that would deliver significant time savings and worked how their business required.

• Ovenclean chose to implement My Franchise Atlas from Atlas Mapping to support modern territory management.

  The intuitive functions and online access of the system provided Ovenclean the means to quickly define new territories, negotiate territory changes and update territory statuses from anywhere in the world - with multiple users accessing the system at the same time!

  In addition, Ovenclean implemented Atlas Mapping's revolutionary franchise enquiry allocation service, Find Your Nearest.

  Find Your Nearest allocated enquiries exactly how Ovenclean wanted, with enquiries from within the awarded territories being automatically allocated to the franchise owner whose territory they were within.  In addition, enquiries from outside of the awarded territories were allocated to the franchise owner whose territory boundary the enquirer was closest to. 

  Despite approaching multiple suppliers to the franchise market, no other solution existed that provided such complete integration.

  By using My Franchise Atlas as their territory management solution, Ovenclean benefited from any changes made to the territory network being instantly reflected in the results from Find Your Nearest.

  What was once multiple systems, manually synchronised on a regular basis has now become a simple and single solution that requires virtually no effort to manage.

• Through My Franchise Atlas, Ovenclean manage their territory network, with any changes being instantly and automatically synchronised for enquiry allocation.  With Atlas Mapping's solution, they have truly adopted modern franchise territory management that simplifies their processes and furthers their competitive edge.

  Enquiries from outside Ovenclean's awarded territories are now dealt with 120x faster than before and with zero error rate, freeing staff to work on other areas of the business.

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