Franchise Site Planning
Discover the best places for business with franchise site planning that promotes franchisee success.
We create a clear picture of how your existing sites operate by plotting their locations on customised maps, along with the location of customers, enquirers, and competitors. Establish where your customers are coming from, the distance they travel, and how the competition affects your trade. At a glance you can see where under-serviced areas are to take advantage of, and if there is customer interest in areas you are not servicing. Then we explore your data even deeper, using it to calculate your sites catchment areas, profile your customers, and analyse your market penetration.
Once your existing sites have been evaluated, we can then find new areas which meet all the criteria to offer the highest return. Catchment area overlaps are avoided and areas with the highest concentration of your profiled customers are found. Modelling the commercial opportunity found at existing sites provides accurate projections of the achievable turnover from new sites. With franchise site planning, you can gauge exactly how much there is to gain by opening a site at one location over another.
The business intelligence that our expert franchise site planning provides is designed to be quickly understood and easy to put into action. Communicate a site’s viability with visualised data, move into areas of untapped revenue before your competitors do, and acquire new premises safe in the knowledge that there is nothing to stop them flourishing. Show you are prepared to invest in your franchisees success, with an independent report that reveals the best location for a new site and proves why it has the potential for profitability.
Know where your franchise needs to be with expert franchise site planning.
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Launch better businesses: Locate the most profitable sites to get the edge over your competition
We determine exactly who your customers are, how far they will travel to reach your business, and how many are within range of a new site. Using up-to-date demographics, market penetration analysis, and your average customer’s spending, we can give you an accurate projection of a new site’s turnover. Professional franchise site planning paints a clear picture of where to locate new sites and why they will increase your revenue.
Advance your advertising: Generate more sales and spend less on marketing campaigns
When you know where your most likely customers live, you can ensure your advertising targets them. Customer profiling and market penetration analysis will reveal where even the smallest area of potential customers are located. Franchise site planning gives you the capability to execute intelligent marketing campaigns that focus on the types of people who do buy from you, and leave out the ones that don’t.
Build a stronger franchise network: Show new franchisees that your business has what it takes to succeed
By analysing what your franchise network has already achieved, we can show you how to confidently develop your business. With highly detailed map and reports we make it easy for you and your franchisees to understand where you should be expanding and why. Franchise site planning radically reduces the risks associated with opening new sites, and is instrumental to improving your franchisee recruitment process.
Get the right balance: Know what a site needs to be profitable and apply it to your franchise network
We pull together data from all your existing sites, your customers, enquiries, and competitors, to find out exactly what your franchise needs from a new site. Using techniques like star analysis, drive time analysis, and customer profiling, we dig deep into the characteristics of your customers to reveal what they need. Franchise site planning uncovers exactly what makes a site profitable, providing you with verified criteria which you can apply to future sites across your entire franchise network.
Keep on improving: See what your sites are capable of to encourage better performance
Benchmark performance with a precise assessment of current sites, and use accurate turnover projections to set targets that are proven to be achievable. Key demographics are carefully considered at each site and customer profiling is carried out at a regional level, ensuring that nationwide differences are taken into account. Realise what key performance indicators are important for your franchise to achieve its goals.
Create confidence: Show everyone in your franchise network you are there to help them
Your franchisees biggest outlay is to buy or let new premises, and with franchise site planning you can give them assurance that they are making the right choice. With all the data you need about why a potential site will be profitable, finding the perfect premises is easier. Build trust between your management team and franchisees with a premises acquisition process that leaves no room for doubt.
