Franchise Territory Mapping and Software

Right at Home are a leader in the home care industry. They provide care for seniors and disabled adults in their own home, assisting them to enjoy continued independence in familiar surroundings.

Visit Right at Home's website

The goal

When Right at Home approached us, they already had an existing network of awarded territories and successful franchisees.

With both the company and care industry growing rapidly, Right at Home wanted to be fully prepared for further expansion in the UK and came to us looking for help with both their existing territories and potential new ones.

 

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How should new territories be created?

The first step was for us to analyse the existing territories so we could see what they achieved so far.

Next, we both applied our extensive experience in our respective fields to determine a territory design criteria tailored to Right at Home's franchise model and current market conditions.

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Creating the new franchise network

We delivered a UK-wide franchise territory network, created to provide franchisees with the right level of opportunity in the Right at Home franchise model.

We also ensured territories made the best use of the local road infrastructure as carers would need to be able to reach their customers easily.

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What did Right at Home get?

Detailed territory maps and reports

A range of high-quality maps and demographic reports were provided for each territory. Right at Home could distribute these to existing and new franchisees to help with understanding their area and plan better marketing strategies.

Read more about our outputs

Online software

Right at Home wanted all the tools to aid their expansion plans and took on board our franchise mapping software to help them manage which territories were awarded and more easily identify which territories were best for potential new franchisees.

Read more about Vision®

The work by Atlas Mapping has proved invaluable. I now have a handle on how many territories are available in the UK that meets our criteria. Atlas was very diligent in their mapping process and really took the time to understand our requirements. The information and detail of the mapping has been very well received by our potential Franchisees and has saved us significant amounts of time when we have enquiries from potential franchisees. The professional mapping and accompanying statistics have proved to be a very good investment. Thank you Stuart and the team at Atlas Mapping.

Ken Deary, Managing Director

The benefits to Right at Home

Planned expansion

Our franchise territory mapping work has provided a growth structure for Right at Home to manage their country-wide expansion.

Demographic intelligence

High-detail maps and reports help franchisees make the most of their opportunity and plan better marketing strategies.

Better management

Our online franchise mapping software gives Right at Home everything they need to award more franchises and manage their network.

Final thoughts

Right at Home have implemented a structure to help them achieve the high level of growth that the care industry allows.

Moreover, they have provided franchisees with the best resources available and given them every possibility to fulfil and capture a territory’s full potential.

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Could your franchise benefit from our help?

Undoubtedly! Our franchise mapping solutions are designed to give you and your franchisees every opportunity for success, no matter your stage in franchising.

Get in touch with us