The sustainable success of your franchise business relies on an intelligent approach to your franchise territory mapping. Professional franchise territory mapping allows you to fairly allocate territories to franchisees and define your target markets, helping to maximise commercial opportunities and earning potentials for franchisors and franchisees alike. Find Out More
The Franchise
Mapping Experts™
Mapping Experts™
Delivering cutting-edge franchise territory mapping and management services to the worldwide franchise market.
When faced with the reality of creating and managing tens if not hundreds of franchise territories, it's easy to forget which territories have been awarded and who to. Using My Franchise Atlas, you can access this information anytime, anywhere with an online connection. You can even negotiate territory changes with instant access to the demographic data. Franchise territory management for the modern franchise manager. Find Out More
When your customers enquire via the telephone and online, it can be time-consuming to allocate them to the right franchisee. A process often made even worse when coming from outside one of your awarded territories. With Find Your Nearest from Atlas Mapping, all enquiries can be directed to the right franchisee within seconds. Your customers get what they want, fast. You reduce your overheads. Everyone is happy. Find Out More
Gauging the projected performance of available locations for a new franchise site will predetermine their viability - reducing the risk of failure and maximising the opportunity for success. Franchise site planning takes your target market, their location, your brand's typical catchment area, your route-to-market and your competitors, and using a profile created from your already successful franchised sites determines the potential revenue of each one - giving the opportunity greater creditability and your candidate confidence to proceed. Find Out More
As time moves on, so does your franchise model. Whilst the core business may not have changed, the addition of new products or services, the expiry of existing ones, the impact of local and national marketing or changes in market trends will have affected your target market to some degree. Reviewing your franchise network helps you to identify changes to your target market, better focus your marketing activites for maximum ROI, highlights territory changes and provides new ways to confidently drive your business forward. Find Out More
